تعلم أساليب البحث التجاري والاجتماعي المتقدمة وأتقنها بخمسة أيام

بالاسترشاد والتوجيه الكاملين وفقاً للمبادئ التوجيهية الصادرة عن مركز استراتيجيات الاقتصاد المحلي (CLES)

الرئيسية
برامج التدريب
دورات إدارة و تحليل البيانات ودورات علم البيانات
تعلم أساليب البحث التجاري والاجتماعي المتقدمة وأتقنها بخمسة أيام

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Course Overview:

This course an intensive training course designed to equip participants with advanced skills in business research methods and social research techniques. This course delves into a complete range of topics, from quantitative and qualitative research methods to specialized techniques such as quantitative surveys, secondary data analysis, and statistical analysis in research. Participants will explore effective research methodologies, including social surveys and questionnaires, conducting interviews for research, and leading discussion groups in research settings.

Target Audience:

Research Analysts
Business Analysts
Social Scientists
Market Researchers
Academic Researchers
Data Analysts
Project Managers
Policy Makers

Targeted Organizational Departments:

Research and Development (R&D)
Marketing and Market Research
Human Resources (HR)
Academic Institutions
Public Policy and Government Agencies

Targeted Industries:

Business and Corporate Sector
Education and Academia
Government and Public Policy
Healthcare and Social Services
Market Research Firms
Non-Profit Organizations

Course Offerings:

By the end of this course, participants will be able to:

Design and implement quantitative surveys and qualitative research methods.
Conduct secondary data analysis and apply statistical analysis in research.
Develop and utilize social surveys, questionnaires, and interviews for research.
Facilitate discussion groups, workshops, and observation techniques in research.
Address and overcome research issues and challenges.
Apply both quantitative and qualitative research methods in business and social contexts.

Training Methodology:

This course employs a variety of training methodologies to ensure a complete learning experience. Participants will engage in interactive sessions, including case studies, group work, and real-world application exercises. The course includes hands-on workshops for survey design, data analysis, and qualitative interviews. Interactive feedback sessions will provide participants with personalized insights and improvements.

Course Toolbox:

Detailed workbooks and manuals
complete reading materials and online resources
Checklists and templates for research projects

Course Agenda:

Day 1: Introduction to Research Methods and Quantitative Techniques

Topic 1: Introduction to Research Methods
Topic 2: Types of Research Methods
Topic 3: Quantitative Research Methods
Topic 4: Quantitative Survey Design
Topic 5: Secondary Data Collation and Analysis
Topic 6: Basics of Statistical Analysis
Reflection & Review: Overview and Key Takeaways from Day 1

Day 2: Advanced Quantitative Techniques and Data Analysis

Topic 1: Advanced Statistical Analysis in Research
Topic 2: Utilizing Secondary Data for Research
Topic 3: Practical Applications of Quantitative Surveys
Topic 4: Techniques for Statistical Analysis
Topic 5: Data Interpretation and Presentation
Topic 6: Case Studies in Quantitative Research
Reflection & Review: Applying Quantitative Methods to Business & Social Research

Day 3: Introduction to Qualitative Research Methods

Topic 1: Overview of Qualitative Research Methods
Topic 2: Designing Social Surveys and Questionnaires
Topic 3: Conducting Effective Interviews
Topic 4: Facilitating Discussion Groups
Topic 5: Planning and Conducting Workshops
Topic 6: Observation Techniques in Research
Reflection & Review: Insights and Learnings from Qualitative Methods

Day 4: Advanced Qualitative Techniques and Visual Methods

Topic 1: Visual Techniques for Qualitative Research
Topic 2: Data Collection Methods in Qualitative Research
Topic 3: Analyzing Qualitative Data
Topic 4: Practical Workshop: Conducting and Recording Observations
Topic 5: Using Visual Methods in Social Research
Topic 6: Group Discussions: Challenges and Solutions
Reflection & Review: Enhancing Qualitative Research with Visual Methods

Day 5: Integrative Research Methods and Addressing Challenges

Topic 1: Combining Quantitative and Qualitative Research Methods
Topic 2: Addressing Common Research Issues
Topic 3: Creating a complete Research Glossary
Topic 4: Effective Research Techniques for Business & Social Research
Topic 5: Developing Advanced Research Methods
Topic 6: Preparing and Presenting Research Findings
Reflection & Review: Integrative Review and Final Reflections

How This Course is Different from Other Research Methods Courses:

"Mastering Research Methods For Business & Social Research" stands out by offering a balanced approach to both quantitative and qualitative research methods, tailored for business and social research contexts. Unlike other courses, this program integrates practical workshops, interactive sessions, and real-world applications, ensuring participants can apply learned techniques immediately.

ساعات معتمدة: 5 ساعة في اليوم

وضع الدورة: دوام كامل

مقدم الدورة: مركز (Agile Leaders) للتدريب